Abstract: Background of the topic: The unusual significance of quality has been found, attribute quality concept (quality is the general nature of its supporter) has been found, the quality exchange law and the standard to one's liking with quality have been advanced in the process that present wit research the connotation of quality and the value of quality. (2) Current issue: The theory of knowledge economy, the theory of quality first, the theory of distribution according to work and the subjective quality concept all have theirs aggravated limitation. (3) the purpose of this research: Propel the theory of quality forward strengthen the confidence of quality people, spur them to apply quality knowledge and improve their behavior quality in their work, quicken the tempo human to raise the living quality finally. (4) Research method and conclusion: The conclusion of "behavior quality decides resources created, owned and disposed and can further decide the living state and the developing state of personality, organization, nationality and county" has been epitomized out by analyzing the connotation of quality concept, the value of quality and society law; the theory of quality world have obtained. The main reasons that behavior quality decides resources appropriated and disposed are the action of natural law, society law, the system of society value. The specific important reasons still are: the consciousness of protecting good and punishing inferior, popular feeling is partial to the things of high quality; Behavior is controlled by the ideology (thinking) of fair deal; Behavior quality decides the efficiency of work; Quality has value; the latent rule about mankind to continue and excellent.
Keywords: quality world, behavior quality, sharing according to quality, the system of society value, quality exchange law
Recieved: 22 November 2012 Accepted: 3 April 2013 UDC: 65.012.7