Abstract: The objective of this article is to explore the expectations of B2B market producers towards their suppliers in terms of product and process quality improvement. A literature review suggests that suppliers meet these expectations primarily through the adoption of international standards for quality and environmental management, as well as practices derived from the Toyota Production System, such as Kaizen, 5S, and TPM, alongside Lean Management principles. Empirical research conducted using the CATI technique reveals that manufacturing companies, as buyers, prioritize the enhancement of product technical quality, reduction of order fulfillment time, and minimization of operational costs when defining their expectations from suppliers.
Keywords: Quality, Cooperation, Suppliers, ISO
DOI: 10.24874/IJQR19.02-22
Recieved: 23.10.2024 Accepted: 07.04.2025 UDC:
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