Abstract: This paper presents a model to conduct an empirical study in Iranian automotive industry in order to improve their performance. The quality culture plays a vital role in determining the performance in Iranian manufacturing industries. In this research, a model has been developed that includes the factors of Total Quality Management and quality culture to study their effect on the performance of Iranian automotive industry. It is hoped that this paper can provide an academic source for both academicians and managers due to investigate the relationship between Total Quality Management, Quality Culture, and Performance in a systematic manner to increase successful rate of Total Quality Management implementation.
Keywords: Total Quality Management; TQM; TQM Determinants; Quality Culture; Performance Improvement
Recieved: 20.01.2011 Accepted: 15.02.2011 UDC: 005.6:629