IDENTIFICATION OF THE EXPECTATIONS OF SELECTED ENTITIES IN THE SUPPLY CHAIN REGARDING THE PROPERTIES OF THE DESIGNED FOOD PACKAGING

Agnieszka Cholewa-Wójcik, Marek Ćwiklicki, Agnieszka Kawecka, Magdalena Wojnarowska

Abstract: Food and beverages packaging design are one of the factors affecting product performance on the market and in the supply chain. Identifying the most important, expected packaging characteristics for each member of the supply chain aims to integrate product aspects, packaging and logistics requirements, as well as improve the post-consumer end-of-use of packaging. The paper aims to identify an expected group of packaging features, which address joint priorities of the supply chain participants and will be regarded as benchmarks for setting food packaging design goals. Conducted qualitative research - interviews with experts, representatives of food and beverages international supply chain participants and analysis with the use of the MFA method. Common, important groups of features for all participants in the supply chain include: safety, material, ergonomics and aesthetics of the packaging. Identifying the expectations of the supply chain entities and indicating the priority properties of packaging is the basis for the cooperative packaging design process.

Keywords: Packaging design; food supply chain; supply chain; cooperation

DOI: 10.24874/IJQR17.02-03

Recieved: 20.04.2022  Accepted: 10.01.2023  UDC: 005.336.3:621.798

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