MARKETING QUALITY MANAGEMENT IN INDUSTRY 4.0 IN TRANSBORDER MARKETS


Anastasia A. Sozinova, Nadezhda K. Saveleva

Abstract: The purpose of this paper is to study the problem of product quality management of Industry 4.0 in transborder markets. Humanity lives in the age of the end of the Third, digital, revolution, which started in the second half of the 20th century. Its specific features include the development of Information and Communication Technology and automatization and robotization of the production processes. The specific features of Industry 4.0 are fully automatized productions, at which the management of all processes is conducted in real-time and in view of the changing external conditions. Cyberphysical systems can be used to create virtual copies of the real-world objects, manage physical processes, and make decentralized decisions.

Keywords: Digital transformation; Digitalization; E-commerce; Industry 4.0; International economic relations; International trade; Quality of marketing; Transborder markets; Transborder movement of capital

DOI: 10.24874/IJQR16.03-20

Recieved: 07.07.2021  Accepted: 18.02.2022  UDC: 339.14 005.336.3

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